Rebrand Right. How to refresh your brand and marketing to grow your business wer. angielska Rachel Fairley Książka

O książce Rebrand Right. How to refresh your brand and marketing to grow your business wer. angielska

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue?
Are you wondering where to start and what it takes to do it successfully?
Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow. You can't afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies.
Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding. Let's get your rebrand right. 'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots 'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG 'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA

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